Funny-frisch Chipsfrisch: Bag

Advertising Agency: TBWA, Düsseldorf, Germany
Executive Creative Director: Jörg Herzog
Creative Director: Monika Schmitz
Art Director: Tanja Mitsios
Copywriter: Christopher Streffing
Photographer: Mert Dürümoglu
Published: December 2011

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18 comments

morse's picture
morse
15065 pencils

Very Coke Light, but still good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jhicken's picture
jhicken
52 pencils

Poor craftsmanship aside, I think the concept would have been better suited for light weight luggage. I don't see the connection between the chips and the bags in this series. A floating lunchbox would have been better.

jponino's picture
jponino
601 pencils

not good... could expect more from publicis, even the execution isn't very good, is it really them or a student work?

pork_eater's picture
pork_eater
662 pencils

Go on expecting more from Publicis, this set comes from TBWA...

jponino's picture
jponino
601 pencils

lmao ! iwas distracted few secondes when i was writing the post, and... this is what happened

Atmosfear's picture
Atmosfear
50 pencils

it's more like floating, like a hydrogen balloon.

Roger Keynes's picture
Roger Keynes
5497 pencils

lightweight

Will Think for Salary

samarin's picture
samarin
26 pencils

so... who ate the chips... the guy or his bag?

thedesignaddict's picture
thedesignaddict
5331 pencils

Didn't Pepsi Light do this years ago with a woman and a floating handbag?

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

i don't like

Ramat Ajala's picture
Ramat Ajala
604 pencils

Confused message

Hadrons's picture
Hadrons
5743 pencils

It's not anti-gravity chips,
beside there's something wrong with his left hand or lack of.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pork_eater's picture
pork_eater
662 pencils

Old concept, terrible photo.

jazzringz's picture
jazzringz
104 pencils

i like Coke Light more.

kleenex's picture
kleenex
25686 pencils

is this a PSD???

marano's picture
marano
348 pencils

Thoughtless ad. Keep walking, lady. Nothing to see here...

KimKong's picture
KimKong
198 pencils

I don't get the correlation with the brand. Also - please tell me where I can find this empty, immaculate subway.

kemiss's picture
kemiss
3 pencils

The idea is not the most original of all. What happened with creativity and inspiration? I'm not sure I even get the point, they should also put a catchy message to make it all more obvious.

Hunting for fashionable bags?

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