Funk Sunglasses: Police

Keep last night to yourself

Advertising Agency: DDB Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directors: Johannes Hicks, Till Eckel
Copywriters: Ricardo Wolff, Marian Goetz
Art Director: Gabriel Mattar
Photographer: Hans Starck


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Audrius Kubrik's picture
Audrius Kubrik
828 pencils

The copper's expression is a bit too much, aye? The reaction of grandma and the boss are more restrained and subtle.

Guest's picture

This is actually funny imo. As for the subtlety of the cop's expression: yes, it's strong, but considering the average viewing time of such an ad it seems neccessary for the comic effect to work.

Kenneth Dreyer's picture
Kenneth Dreyer
46 pencils

I agree, his expression is too much.

Creative concept however, but I'm not sure if the "average joe" would get it!

Kenneth Dreyer

mikeelrapido's picture
1929 pencils

It's not too easy..


maashookshee's picture
414 pencils

good one... respect

tirthomitro's picture
2764 pencils

cool scene

they showed me a picture & i laughed
dignity has never been photographed

Prof's picture
1453 pencils

this EXACT same concept has been done TWICE.

once for ray ban with the nerve of the eye and almost the same line.

and the same thing for a nivea like thing i guess.

cant find the links atm.

this is bad because its waaay overdone, exaggeratedly retouched and a copy.

Quite really.

Guest's picture

the eyenerves where the same client and strategy. Funk eyewear. I think it won cannes.

Juan Cabral's picture
Juan Cabral
709 pencils

Awesome, very well produced.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

The best of the series

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Yeah, but the cop will MAKE you remove your shades for identification. THEN, what will you do?!
Kinda defeats the whole purpose of wearing them. No?

dlue's picture
342 pencils

it's hard to tell what the hell they are at first; grabs my attention to query, then doesn't follow through with enough of a twist


Guest's picture

Zombiekreation Herr Kassaei?

mrckais's picture
417 pencils

actually, i like the policeman's expression, it's funny and that's how it supposed to be i think


Guest's picture

very nice. funny idea, well executed. great campaign.

MindDrift's picture
1148 pencils

Is that Dr Phil?

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