Funk Sunglasses: Police
Keep last night to yourself
Advertising Agency: DDB Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directors: Johannes Hicks, Till Eckel
Copywriters: Ricardo Wolff, Marian Goetz
Art Director: Gabriel Mattar
Photographer: Hans Starck
17 comments
Relevanz!
The copper's expression is a bit too much, aye? The reaction of grandma and the boss are more restrained and subtle.
This is actually funny imo. As for the subtlety of the cop's expression: yes, it's strong, but considering the average viewing time of such an ad it seems neccessary for the comic effect to work.
I agree, his expression is too much.
Creative concept however, but I'm not sure if the "average joe" would get it!
Kenneth Dreyer
www.dreyermedia.no
It's not too easy..
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good one... respect
cool scene
they showed me a picture & i laughed
dignity has never been photographed
this EXACT same concept has been done TWICE.
once for ray ban with the nerve of the eye and almost the same line.
and the same thing for a nivea like thing i guess.
cant find the links atm.
this is bad because its waaay overdone, exaggeratedly retouched and a copy.
Quite really.
the eyenerves where the same client and strategy. Funk eyewear. I think it won cannes.
Awesome, very well produced.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
The best of the series
Yeah, but the cop will MAKE you remove your shades for identification. THEN, what will you do?!
Kinda defeats the whole purpose of wearing them. No?
it's hard to tell what the hell they are at first; grabs my attention to query, then doesn't follow through with enough of a twist
cheers,
dlue
Zombiekreation Herr Kassaei?
actually, i like the policeman's expression, it's funny and that's how it supposed to be i think
mrckais
very nice. funny idea, well executed. great campaign.
Is that Dr Phil?