When you use a mobile while you drive, your head is somewhere else.
Advertising Agency: La Cocina Publicidad, Caracas, Venezuela
Creative Directors: Gina Strusi
Art Directors: Gina Strusi
Copywriter: Florencio Ros
Photographer: Gustavo Dao
Published: February 2009
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10 Comments
Shouldn't it be "ride"?
i think its a successful campaign coz people are still ignoring the danger of using the mobile while driving their vehicles...
| Everartz |
That shit you said makes no sense whatsoever. Besides, since when is success measured by YOU.
Mala idea y muy mal,copy, dice lo mismo que la grafica muestra
Lousy execution. The foreground and background lighting are completely different.
Michael Winokur www.winokurphotography.com
Brilliant!!!!
excellent creative route.
some issues may remain in art direction but the copy is too much.
the message is plain and simple no one will dare to miss it. i like it.
shahid
Headline is too literal
Terrible!!!!!!!! It looks old
no, "ride" is when you're in the vehicle but not the one driving.. "drive" is when YOU are in charge, which is dangerous while using a phone.
I think you can only use a mobile phone when driving or riding a scooter... riding a motorcycle needs both hands.