Fundación Seguros Caracas: Head, 3

When you use a mobile while you drive, your head is somewhere else.

Advertising Agency: La Cocina Publicidad, Caracas, Venezuela
Creative Directors: Gina Strusi
Art Directors: Gina Strusi
Copywriter: Florencio Ros
Photographer: Gustavo Dao
Published: February 2009

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10 comments

alvinpck's picture
alvinpck
1467 pencils

Shouldn't it be "ride"?

everartz's picture
everartz
7611 pencils

i think its a successful campaign coz people are still ignoring the danger of using the mobile while driving their vehicles...

| Everartz |

Guest's picture
Guest

That shit you said makes no sense whatsoever. Besides, since when is success measured by YOU.

Guest's picture
Guest

Mala idea y muy mal,copy, dice lo mismo que la grafica muestra

winokur's picture
winokur
47 pencils

Lousy execution. The foreground and background lighting are completely different.

shahidali's picture
shahidali
4063 pencils

Brilliant!!!!
excellent creative route.
some issues may remain in art direction but the copy is too much.
the message is plain and simple no one will dare to miss it. i like it.

shahid

Guest's picture
Guest

Headline is too literal

Guest's picture
Guest

Terrible!!!!!!!! It looks old

Guest's picture
Guest

no, "ride" is when you're in the vehicle but not the one driving.. "drive" is when YOU are in charge, which is dangerous while using a phone.

Guest's picture
Guest

I think you can only use a mobile phone when driving or riding a scooter... riding a motorcycle needs both hands.

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