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Fundación Ramón Rubial: Bars, 3

Fundación Ramón Rubial: Bars, 3
Your rating: None Average: 1 (2 votes)

Getting into drugs may give you a life inside.

Agency: JWT, Spain
Creative Director: Óscar Alcaraz, Napi Rivera
Art director: Napi Rivera
Copywriter: Óscar Alcaraz
Photographer: Garigosa Studio

19 Comments

ellehcimeo's picture 3534 pencils

can someone explain the relevance of the map?

ramen's picture 60 pencils

maps of various countries (this one's the dominican republic) where drugs are prohibited. interesting use of creases from the map being folded to form the prison bars, i thought. especially if (i assume) these ads are aimed at backpackers who may want to indulge...

ellehcimeo's picture 3534 pencils

thank you ramen. it's much clearer to me now.

_inkpact's picture 84 pencils

not where the drugs are forbidden.
This campaign tries to avoid that spanish people deal with drugs in places where it´s usual, u can find a lot, it´s easy... but where penalties are pretty tough.
Actually, in Spain penalties are quite soft, if u compare, and there´re spanish people (and from all around the world) in prisons around the world ´cause they had no idea about risks...
most of them young students in holliday trips...

Ag's picture 307 pencils

Three same bad ads with diferent copy.

Joseph Campbell's picture 230 pencils

The only part of my childhood that I can remember with any clarity is the time we lived in the jungles of the Dominican Republic. Though it wasn't a Republic back then. I think it was a pearlescent chimera. In fact, most of my young friends were chimeric. How I longed for real friends. My mother said I did not deserve them. Not even the fake ones. Then she stole my tricycle and made a lawn sculpture out of it. While living in the jungle, my family and I lived on milled flax seed and raw fish. I ingested so much omega 3 fatty acids that I grew three extra hearts. I have already donated two of them; I am keeping the third for myself, just in case.

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I've decided I hate signatures.

back2b's picture 193 pencils

CRAQUEUR!

ellehcimeo's picture 3534 pencils

master of mythology.

fersvax's picture 1224 pencils

MAN!!! Whatcha smokin'???????

FER.

msred's picture 499 pencils

... THIS ONE TIME IN BAND CAMP...

Joseph Campbell's picture 230 pencils

Now, that is very funny. You made me laugh.

We'll reconvene at 10.

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I've decided I hate signatures.

lsadunb's picture 581 pencils

Nice. But the bronze Lion is better.

liar's picture 390 pencils

Way to go, after all these, where is the answer to ellehcimeo's question? since I don't know also.

teenie's picture 1906 pencils

Aren't these very similar to those postcard ads that were recently put here?

empty bin's picture 10 pencils

This is exactly the same campaign that they did last year. They only change the art direction. Bad stuff. Please, work in new ideas instead of recycling one time after another the same ones!!!!!

TRICKY's picture 3932 pencils

midnight express lives again HE'S ALIIIIVVVVEEEEEE

The man who stops advertising to save money is like the man who stops the clock to save time

TRICKY's picture 3932 pencils

midnight express lives again ITS ALIIIIVVVVEEEEEE

The man who stops advertising to save money is like the man who stops the clock to save time

Killer Kowalski's picture 391 pencils

I think bad ads should give you a live inside too...

Endeio's picture 260 pencils

Not that good. 3/10

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