Fundación Par (People with disabilities foundation): Hide and Seek

Children with disabilities feel like going to school like any other kid.
We are all equal. We need inclusive schools.

Advertising Agency: Mccann Erickson Argentina
Chief Creative Director: Sebastián Castañeda
Art Director: Fernando Serra
Copywriter: Nicolás Centroni
Account Manager: Victoria Ortelli
Producer: Gabriel Castro
Photographer: Buenavista Fotografía
Illustrator: Hernán Sanchez

11 comments

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

The photos are confusing.. (to me)

mireia's picture
mireia
309 pencils

same here, i didnt understand them

Guest's picture
Guest

I guess it is a translation problem. I believe it should be something like: Children with disabilities feel ABOUT going to school like any other kid. Anyway, concept is poor.

Guest's picture
Guest

Is that a typical spanish clothing? Or a hospital clothing?

Guest's picture
Guest

hi my friend. this is a typical school uniform. And argentinian people are not spanish. Just Argentinian.

Hibon's picture
Hibon
3731 pencils

Idea OK but Bad art direction

Simple ideas are the best !

Guest's picture
Guest

Really bad photo!!! and the concept is poor. First idea!

Guest's picture
Guest

Why exactly is she standing behind the door if the ads are supposed to be about the disabled children getting OUT into the schools?

Guest's picture
Guest

I don't get this one. BTW, kids in Argentina wear a white uniform to go to school.

karova's picture
karova
40 pencils

Mmm, siento que es un poco desmotivante el acercamiento de "A los niños no les gusta ir a la escuela"...

ini12's picture
ini12
2 pencils

Creo que falta aclarar mas el concepto...

E-A

ini

e-a

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