Fundación Par (People with disabilities foundation): Hide and Seek
Children with disabilities feel like going to school like any other kid.
We are all equal. We need inclusive schools.
Advertising Agency: Mccann Erickson Argentina
Chief Creative Director: Sebastián Castañeda
Art Director: Fernando Serra
Copywriter: Nicolás Centroni
Account Manager: Victoria Ortelli
Producer: Gabriel Castro
Photographer: Buenavista Fotografía
Illustrator: Hernán Sanchez
11 comments
The photos are confusing.. (to me)
http://jackmancer.com/
http://twitter.com/jackmancer/
same here, i didnt understand them
I guess it is a translation problem. I believe it should be something like: Children with disabilities feel ABOUT going to school like any other kid. Anyway, concept is poor.
Is that a typical spanish clothing? Or a hospital clothing?
hi my friend. this is a typical school uniform. And argentinian people are not spanish. Just Argentinian.
Idea OK but Bad art direction
Simple ideas are the best !
Really bad photo!!! and the concept is poor. First idea!
Why exactly is she standing behind the door if the ads are supposed to be about the disabled children getting OUT into the schools?
I don't get this one. BTW, kids in Argentina wear a white uniform to go to school.
Mmm, siento que es un poco desmotivante el acercamiento de "A los niños no les gusta ir a la escuela"...
Creo que falta aclarar mas el concepto...
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