Fundación Par: Panda Bear

People with disabilities are not so hot in the news as panda
bears, but they also need your help.
Fundación Par. Equal ability, equal opportunity.

Advertising Agency: Mccann Erickson Argentina
Chief Creative Director: Sebastián Castañeda
Creative Director: Pancho Esposito
Art Director: Nacho Coste
Copywriter: Pancho Esposito
Account Manager: Victoria Ortelli
Illustrator: Hernán Sanchez
Photographer: Julieta García Vazquez
Technical Artist: Leandro Sivori
Additional credits: Cosme Argerich (Rancho Producciones)

March, 2010


R U serious's picture
R U serious
416 pencils

...but nobody is destroying their homes also... nor cutting down their food.

Say my name, say my name...

maranca82's picture
422 pencils

Agreed. Stupid comparison.

art.vs.commerce's picture
566 pencils

nice idea. bad english

pez's picture
1802 pencils

yes, bad english, but i'm sure this ad won't be published in english because it was made in buenos aires, argentina..
beside that, i think is a really good approach. like it very much... handicapped people in argentina have a lot of problems trying to get a job, or being integrated into society sometimes... i think is not a stupid comparison, i think is a right way to talk to a specific target and catch their attention...

Adaddicted's picture
3435 pencils

This one is better...


xcreativity's picture
2374 pencils

prefer this one. although i would change the copy

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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boris70's picture
30 pencils

Trying to hard, meaningless. Get serious about this stuff.

Dadaism's picture
161 pencils

Catch my attention for sure! Just need to work on the copy

Ed Rapport's picture
Ed Rapport
724 pencils

i'm just not feeling this campaign. it's a bit too forced. copy is not outstanding neither the concept isn't at all really tight too me.

Tommy G.'s picture
Tommy G.
897 pencils

I like it, Just one little thing, the near background is great but the far trees are too clear and not desaturated enough. It gives a too close perspective, which annoys me a lot.

8/10, keep it up!

smartbox's picture
177 pencils

Welldone guys

Guest's picture

Complètement nulle cette pub !

A.S.'s picture
78 pencils

The visual so very clear and emotionally impressive, but how we could compare wild animals and people with disabilities. These are so much different.

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