Life in every drop, protect the water.
Advertising Agency: BBDO, Quito, Ecuador
Creative Director / Copywriter: Dennis Chinchilla
Art Director: Memo Valverde
Photographer: Xavier Jacome
Published: January 2008
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7 Comments
looks very artificial. don't like the way the image proves the line. cause it doesn't
nice idea, regular art direction
The concept is fine but the art direction is lame. The drops are artificial and put the idea down!
Great idea.
Drops can improve, do not have volume, very similar among them.
Very visual idea, I like it a lot. As for the artwork, I would give it a try with Maya to generate the drops, using the pics as reflection maps. Some trails of drops running and 'steamed' areas within the glass will give it more realism too. Work on it, this is good material.
Yep the idea's OK but it's not necessary to echo the logo with the drops it detracts from it.
nice idea ! but execution needs work. It looks ordinary.
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