Fundacion Ideas, Instituto Ramon Rubial: Plane

If you’re carrying drugs, the stewardess cooks you lobster and the pilot lets you fly the plane.
If you really believe that smuggling drugs is the answer to your problems, you’ll believe anything

Advertising Agency: JWT, Barcelona, Spain
Creative Director: Helena Marzo
Art Directors: Pol Ubeda, Javier Lores
Copywriter: Miriam Gutierrez
Illustrator: Daniel Gonzalez
Managing Creative Director: Alex Martinez
Published: July 2011

17 comments

kleenex's picture
kleenex
29454 pencils

nice retro style.

Shawali's picture
Shawali
8415 pencils

Nice art, bad translation.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

mamn's picture
mamn
100 pencils

Like the retro style too, not so sure about the idea though... But overall is good.

Mamn

dsklan's picture
dsklan
1925 pencils

ads for drug smugglers? what comes next?

bate_palmas's picture
bate_palmas
1479 pencils

I kinda like it. Different approach.

Not too sure how the retro art style ties into the concept though.

bobby666's picture
bobby666
1460 pencils

cool... nice campaign...

miko1aj's picture
miko1aj
3098 pencils

great insight. Very good execution though unexplainable choice of retro. Solid campaign.

Hadrons's picture
Hadrons
5743 pencils

retro implements naiveté .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

miko1aj's picture
miko1aj
3098 pencils

hmm, good point, though who's naive here? :) but, ok – i can see it may explain something.

saherwafai's picture
saherwafai
114 pencils

love the art

chuckieT's picture
chuckieT
680 pencils

Another ad done in retro style for no particular reason.

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Good brief.

morse's picture
morse
16013 pencils

Good illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

I like the idea but why in a retrò style?

ace85le's picture
ace85le
3939 pencils

Exactly. I feel like the clients are pretty clueless they have to accept anything at all.

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gbl's picture
gbl
451 pencils

very cool idea + unexplained execution = bad stuff.

Hadrons's picture
Hadrons
5743 pencils

I like this campaign.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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