Fundacion Ideas, Instituto Ramon Rubial: Plane

If you’re carrying drugs, the stewardess cooks you lobster and the pilot lets you fly the plane.
If you really believe that smuggling drugs is the answer to your problems, you’ll believe anything

Advertising Agency: JWT, Barcelona, Spain
Creative Director: Helena Marzo
Art Directors: Pol Ubeda, Javier Lores
Copywriter: Miriam Gutierrez
Illustrator: Daniel Gonzalez
Managing Creative Director: Alex Martinez
Published: July 2011

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17 comments

15966 pencils

kleenexWednesday, March 21, 2012 - 18:57

nice retro style.

7706 pencils

ShawaliWednesday, March 21, 2012 - 20:45

Nice art, bad translation.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

62 pencils

mamnWednesday, March 21, 2012 - 22:23

Like the retro style too, not so sure about the idea though... But overall is good.

Mamn

1913 pencils

dsklanThursday, March 22, 2012 - 05:10

ads for drug smugglers? what comes next?

1495 pencils

bate_palmasThursday, March 22, 2012 - 05:22

I kinda like it. Different approach.

Not too sure how the retro art style ties into the concept though.

1434 pencils

bobby666Thursday, March 22, 2012 - 05:33

cool... nice campaign...

3068 pencils

miko1ajThursday, March 22, 2012 - 07:42

great insight. Very good execution though unexplainable choice of retro. Solid campaign.

http://www.mixcloud.com/miko1aj/

5644 pencils

HadronsMonday, March 26, 2012 - 08:48

retro implements naiveté .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

3068 pencils

miko1ajMonday, March 26, 2012 - 09:41

hmm, good point, though who's naive here? :) but, ok – i can see it may explain something.

http://www.mixcloud.com/miko1aj/

114 pencils

saherwafaiThursday, March 22, 2012 - 09:19

love the art

saher

www.crispdesign.ca

706 pencils

chuckieTThursday, March 22, 2012 - 09:48

Another ad done in retro style for no particular reason.

568 pencils

Abhishek ParikhThursday, March 22, 2012 - 10:41

Good brief.

http://isitamoonoraballoon.blogspot.com

11501 pencils

morseThursday, March 22, 2012 - 12:20

Good illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

2631 pencils

MicheleVirgilioFriday, March 23, 2012 - 05:05

I like the idea but why in a retrò style?

http://www.mandarinoadv.com

3941 pencils

ace85leFriday, March 23, 2012 - 05:33

Exactly. I feel like the clients are pretty clueless they have to accept anything at all.

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451 pencils

gblSunday, March 25, 2012 - 11:17

very cool idea + unexplained execution = bad stuff.

5644 pencils

HadronsMonday, March 26, 2012 - 08:48

I like this campaign.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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