Fundación Cardio Infantil: Donate

A child with heart disease needs your miles to live.
Donate your miles so they can fly to Bogota and have heart surgery at Fundación Cardio Infantil.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director / Illustrator: Margarita Olivar
Copywriter: Juan Carlos González
Other additional credits: Adriana Taborda
Published: October 2007

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4 comments

alenq's picture
alenq
109 pencils

just combing two pictures representing two parts of story and forcing them to work together might work sometimes... just sometimes

adrianapr's picture
adrianapr
1238 pencils

too many elements, too many elemeeeeeents!!!
the "brief" is not bad, the concept of donating miles so they can fly neither, but the execution.... not good, too crowdes, too confusing! clean it, rush!! take out everything you can and maybe it'll be good.

linotype's picture
linotype
69 pencils

Lowe tiene cosas mejores

Toro's picture
Toro
1007 pencils

Ban appeals from advertising.

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