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Published/Aired: 
August 2011
Description: 

Traffic accidents start long befote they happen. If you drink, don't drive.

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Director: Diego Besenzoni
Copywriter: Federico Cibils

Comments (16)

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Highest Rated

luischahin's picture
luischahin
Activity Score 25

could be better, love the idea. but doesnt have that easy read for a fast view.

Blue Apple's picture
Blue Apple
Activity Score 120

No no no... Very Force fit....

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Very good.

ofband's picture
ofband
Activity Score 83

Boring... it can be more interesting if we show the fabrication of the glass, and said '' Traffic accidents start long before they happen. If you drink, don't drive. ''

You can do it !

elfede's picture
elfede
Activity Score 140

Are you serious? Please!

ybaris's picture
ybaris
Activity Score 25

I cannot understand the image's meaning? may be equivocal

atb2005's picture
atb2005
Activity Score 13561

This is the most pretentious self indulgent piece of advertising @#$@) I've seen lately.

Bill Me Now's picture
Bill Me Now
Activity Score 180

I get what they're trying to convey, but there's too much missing. Skid mark->harsh transition to glass->(insert graphic here that pull this forced idea together)

jeph's picture
jeph
Activity Score 156

^ Dead on. I like the line and the idea. But what's delivered here is simply unfinished work.

Sebastián Salazar's picture
Sebastián Salazar
Activity Score 2

Genial!

enked's picture
enked
Activity Score 25

I can't even understand what is designed/placed up there.
Seriously, I just signed-up to comment on this !

ghanneal's picture
ghanneal
Activity Score 3

Awesome

mr.x's picture
mr.x
Activity Score 998

I hate when people use Myriad Pro in ads.

iha's picture
iha
Activity Score 15

This is the foundation of the famous Uruguay soccer star Diego Forlan's sister, paralyzed after a car accident. Think the print's clean and even a bit sophisticated. Good overall.

ELDP's picture
ELDP
Activity Score 46

Dan ganas de llorar de lo buena que es!

yoono's picture
yoono
Activity Score 115

i don't get it. what does this ad mean?

luischahin's picture
luischahin
Activity Score 25

could be better, love the idea. but doesnt have that easy read for a fast view.

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