Fundación Alejandra Forlán: Drift

Traffic accidents start long befote they happen. If you drink, don't drive.

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Director: Diego Besenzoni
Copywriter: Federico Cibils

Published: 
August 2011

16 comments

Blue Apple's picture
Blue Apple
120 pencils

No no no... Very Force fit....

Ramat Ajala's picture
Ramat Ajala
784 pencils

Very good.

ofband's picture
ofband
83 pencils

Boring... it can be more interesting if we show the fabrication of the glass, and said '' Traffic accidents start long before they happen. If you drink, don't drive. ''

You can do it !

elfede's picture
elfede
140 pencils

Are you serious? Please!

ybaris's picture
ybaris
25 pencils

I cannot understand the image's meaning? may be equivocal

atb2005's picture
atb2005
13561 pencils

This is the most pretentious self indulgent piece of advertising @#$@) I've seen lately.

Bill Me Now's picture
Bill Me Now
180 pencils

I get what they're trying to convey, but there's too much missing. Skid mark->harsh transition to glass->(insert graphic here that pull this forced idea together)

jeph's picture
jeph
156 pencils

^ Dead on. I like the line and the idea. But what's delivered here is simply unfinished work.

Sebastián Salazar's picture
Sebastián Salazar
2 pencils

Genial!

enked's picture
enked
25 pencils

I can't even understand what is designed/placed up there.
Seriously, I just signed-up to comment on this !

ghanneal's picture
ghanneal
3 pencils

Awesome

mr.x's picture
mr.x
998 pencils

I hate when people use Myriad Pro in ads.

iha's picture
iha
15 pencils

This is the foundation of the famous Uruguay soccer star Diego Forlan's sister, paralyzed after a car accident. Think the print's clean and even a bit sophisticated. Good overall.

ELDP's picture
ELDP
46 pencils

Dan ganas de llorar de lo buena que es!

yoono's picture
yoono
115 pencils

i don't get it. what does this ad mean?

luischahin's picture
luischahin
25 pencils

could be better, love the idea. but doesnt have that easy read for a fast view.

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