Fundación Cardio Infantil: Donate

Fundación Cardio Infantil: Donate

A child with heart disease needs your miles to live.
Donate your miles so they can fly to Bogota and have heart surgery at Fundación Cardio Infantil.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar, Juan Carlos González
Art Director / Illustrator: Margarita Olivar
Copywriter: Juan Carlos González
Other additional credits: Adriana Taborda
Published: October 2007

Your rating: None Average: 2.6 (16 votes)

Comments

Submitted by alenq on Thu, 2007-12-13 04:21.

just combing two pictures representing two parts of story and forcing them to work together might work sometimes... just sometimes

Submitted by me myself and irene on Thu, 2007-12-13 08:57.

too many elements, too many elemeeeeeents!!!
the "brief" is not bad, the concept of donating miles so they can fly neither, but the execution.... not good, too crowdes, too confusing! clean it, rush!! take out everything you can and maybe it'll be good.

Submitted by linotype on Thu, 2007-12-13 09:57.

Lowe tiene cosas mejores

Submitted by Toro on Thu, 2007-12-13 22:47.

Ban appeals from advertising.

Submitted by Dzsoi on Fri, 2007-12-14 06:48.

Airplanes are attacking the child who has pipes hanging out of his body!
It's strange & bad.