Fundação Pró-Sangue (Pro Blood Donation Foundation): Donate blood and pass the ball to a friend, 1

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Head Of Art: Sidney Araújo
Accounts: Gabriela Borges, Amanda Sampaio, Rebecca Nociti
Media: Iuri Maia, Marcela Isa, Nany Porciuncula
Photographer: Valério Trabanco
Art Buyer: Selma Momosse
Post Production: Arizona and Burti
Final Artwork: Adriano Idas
Graphic Production: Rita Vilarim, Emerson Russo, Thiago Loureiro

3 comments

Viccino's picture
Viccino
4 pencils

The idea is a bit tricky. Looks like an art exhibition ad. Common people wouldn't ever read the tagline,

linneagudmundson's picture
linneagudmundson
281 pencils

Neat idea, but have looked way better copy/pasted into the real deal, not with dressed out actor/model.

Forgive the spelling, am swedish..

ANIO's picture
ANIO
10 pencils

Hard to link such public-good action with art. But really good idea!

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