Fundação Pró-Sangue (Pro Blood Donation Foundation): Donate blood and pass the ball to a friend, 2

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Head Of Art: Sidney Araújo
Accounts: Gabriela Borges, Amanda Sampaio, Rebecca Nociti
Media: Iuri Maia, Marcela Isa, Nany Porciuncula
Photographer: Valério Trabanco
Art Buyer: Selma Momosse
Post Production: Arizona and Burti
Final Artwork: Adriano Idas
Graphic Production: Rita Vilarim, Emerson Russo, Thiago Loureiro

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3 comments

linneagudmundson's picture
linneagudmundson
281 pencils

"Let's do something that looks just like everything else!" Unfortunately the only good thing about this ad is the cause.

Forgive the spelling, am swedish..

linneagudmundson's picture
linneagudmundson
281 pencils

Also the performance is irrellevant. Why should there actually be a naked super model in an unnatural pose - "dressed" in plasma or whatever - to make people give blood? Becomes ridiculous.

Forgive the spelling, am swedish..

kleenex's picture
kleenex
26174 pencils

And Lady Gaga is not in the photo!?!?!?

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