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Published/Aired: 
May 2008
Description: 

You will be afraid someone might hear you.

Advertising Agency: Firstell Communications, Shanghai, China
Creative Director: Murphy Chou
Art Directors: Murphy Chou
Copywriters: Murphy Chou, Donghai Liu
Photographer: Scott Newett
Retoucher: Aaron Foster

Comments (7)

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Highest Rated

inviniti's picture
inviniti
Activity Score 15

Erotic Toys = Get High = Loud Moaning = Turning up the TV volume = So? Is this how advertising should be done today? Maybe you should pump the "base" alittle.

ZZbottom's picture
ZZbottom
Activity Score 111

outstanding.

zzbottom

NatalieM's picture
NatalieM
Activity Score 1685

This is a clever idea. I think the copy can get even more colloquial. Throw a contraction in there. "You'll be afraid someone might hear you."

whitespace's picture
whitespace
Activity Score 1953

I'd shorten it to "someone might hear you"

postman's picture
postman
Activity Score 951

Why? Why did they explain it? For me it works perfect without any line.

artiam's picture
artiam
Activity Score 123

how about varying the executions: maybe a stereo turned up, or a speaker set facing the door..those are just off the top, there's lots of potential here

sneakyhands's picture
sneakyhands
Activity Score 1857

the volume should be one below maximum, so it's not mistaken for muted. also, the blurry vibrator thing is old. like my uncle ralph, was funny, now old.

inviniti's picture
inviniti
Activity Score 15

Erotic Toys = Get High = Loud Moaning = Turning up the TV volume = So? Is this how advertising should be done today? Maybe you should pump the "base" alittle.

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