Fun Factory Erotic Toys: Concert

You will be afraid someone might hear you.

Advertising Agency: Firstell Communications, Shanghai, China
Creative Director: Murphy Chou
Art Directors: Murphy Chou
Copywriters: Murphy Chou, Donghai Liu
Photographer: Scott Newett
Retoucher: Aaron Foster

May 2008


LimitedTimeOffer's picture
200 pencils

"Making noise to cover up sexual play" is a fun creative concept, personally I don't think these executions do much with it.

nemesis's picture
765 pencils

Cool concept, but it fell short on the execution. Could've gotten more out of it.

mark3r's picture
1949 pencils


WWWorker's picture
121 pencils

Not so new as a concept as well.

Remember a silver Lion at Cannes, a few years ago (it was a tv commercial for thinner condoms made by Mannix) : a woman was visiting an appartment, with a sales agent. Suddenly she was yelling just as if she had reached orgasm. And a neighbour reacted by hitting the wall. So the woman stopped yelling and said "No" to the sales agent. It was signed something like : "Expect more pleasure".

So, no, really, "more noise" is the most obvious thing when you sell a sex toy. And those executions are really poor. By the way, why doing three times the same idea (concert / bikes / war movie) ? I'm really fed up of that tricky way to create a campaign out of one single idea. It's just a lack of creativity.

whitespace's picture
1953 pencils

"So, no, really, "more noise" is the most obvious thing when you sell a sex toy."

... really? I thought "pleasure" is the most obvious thing.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

WWWorker, surely they are not making it for the Ads of the World site... if the client will run a campaign for a long time it's nice for a consumer to see something just a bit different after a while. but i get your point, there's truth in your words.

maybe it's the place where we should celebrate uber-originality and nothing else, but maybe sometimes we could just appreciate the impact advertising makes on the consumer (you, me, everybody) without supposing we all follow Cannes Lions et al.

miko1aj's picture
3086 pencils

tagline isn't necessary.

keddy's picture
134 pencils


pardzy's picture
16 pencils

good i like it

Tankos's picture
18 pencils

Good concept, too bad that it's 3 times the same visual.

lucaszaiden's picture
93 pencils

Very nice!

the copy is too literal... think it is not necessary, or maybe other way.


cherrydarling's picture
28 pencils

jajajaja! Everybody has done this at least once. Great insight

19 pencils

good concept. u don´t need to explain it, it is not necessary.

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