Full Tilt Poker: Play like Ivey

Play 90 hours per week.
4,680 hours a year.
Agonize over every move.
Relive every mistake.
Forget the bracelets you've won.
Focus on the ones you haven't.
Anyone can play like Ivey.
But nobody does.

Advertising Agency: Wongdoody, LA, USA
Creative Directors: Tracy Wong, Michael Boychuk, Court Crandall
Art Director: Ben Schneider
Copywriter: Julia Regan
Photographer: Joel Lipton
Account Director: Greg Falcione
Account Supervisor: Cristina Prusz
Print Producer: Vickie Palm
Broadcast Producer: Elisa Orsburn
Assistant Broadcast Producer: Kendall Hawley
Director: Errol Morris
Published: April 2010