Full Tilt Poker: Losing

Losing is beautiful.
The feeling in your stomach when someone calls your bluff. The melody of the clink-clink-clink as another player rakes in your chips. The realization your greatest opponent is also your greatest teacher. When you can find beauty in losing, you've started learning how to win.

Full Tilt Poker's new global campaign, with its sophisticated black-and-white creative executions, position the brand as the purveyor of true poker, and feature the 14 professional poker players who make up Team Full Tilt. The message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, is prevalent throughout the work.

The messaging is paying off. Since becoming the brand’s marketing agency of record in 2007, Wongdoody's work has helped Full Tilt Poker become the No. 2 online poker site worldwide (from No. 6) with a sustained global user growth of approximately 350 percent per month.

Advertising Agency: Wongdoody, LA, USA
Creative Directors: Tracy Wong, Michael Boychuk, Court Crandall
Art Director: Ben Schneider
Copywriter: Julia Regan
Photographer: Joel Lipton
Account Director: Greg Falcione
Account Supervisor: Cristina Prusz
Print Producer: Vickie Palm
Broadcast Producer: Elisa Orsburn
Assistant Broadcast Producer: Kendall Hawley
Director: Errol Morris
Published: April 2010

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5 comments

Appolonia's picture
Appolonia
298 pencils

i really like the copy of that one !! and the black and white theme..gives it a depth

khalsain's picture
khalsain
244 pencils

second that

atb2005's picture
atb2005
13567 pencils

I like the black and white theme too. It's classy and sophisticated; goes to show that this is not your average poker site. It also makes the logo stand out. Copy is brilliant!

perromalo's picture
perromalo
429 pencils

really touchy copy. Makes me want to play cards.... Right now

Mulyanto's picture
Mulyanto
46 pencils

I'm agree with you guys, the copy is really great

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