October 2009
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On Nov. 10, nine of the world's best poker players will sit down at the highly anticipated World Series of Poker main-event final table. One of the players: Full Tilt Poker pro Phil Ivey. To celebrate Ivey's achievement and seat at the table, marketing ideas agency WONGDOODY recently launched a new Full Tilt Poker ad campaign that shines the spotlight on Ivey. Using the timeless black-and-white visual style now synonymous with the Full Tilt Poker brand, the campaign includes two TV commercials shot by Academy Award-winning director Errol Morris, and two print ads.

Advertising Agency: Wongdoody, Los Angeles, USA
Creative Directors: Tracy Wong, Michael Boychuk
Art Director: Benji Schneider
Copywriters: Julia Regan
Account Management: Greg Falcione, Cristina Prusz
Creative Resources: Amy Wise (Print Production)
Production Company: Moxie Pictures
Director: Errol Morris
Music Composer: Mark Beyers
After Effects: Joshua Oram

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atb2005's picture
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Different products/services require different approaches. There's a reason the art direction here is "uninteresting"; anything too fancy or artsy would have distracted from the copy, which happens to be excellent.


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