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Journey

Agency: 
Published/Aired: 
October 2009
Description: 

On Nov. 10, nine of the world's best poker players will sit down at the highly anticipated World Series of Poker main-event final table. One of the players: Full Tilt Poker pro Phil Ivey. To celebrate Ivey's achievement and seat at the table, marketing ideas agency WONGDOODY recently launched a new Full Tilt Poker ad campaign that shines the spotlight on Ivey. Using the timeless black-and-white visual style now synonymous with the Full Tilt Poker brand, the campaign includes two TV commercials shot by Academy Award-winning director Errol Morris, and two print ads.

Print advertisment created by Wongdoody, United States for Full Tilt Poker, within the category: Gaming.

Advertising Agency: Wongdoody, Los Angeles, USA
Creative Directors: Tracy Wong, Michael Boychuk
Art Director: Benji Schneider
Copywriters: Julia Regan
Account Management: Greg Falcione, Cristina Prusz
Creative Resources: Amy Wise (Print Production)
Production Company: Moxie Pictures
Director: Errol Morris
Music Composer: Mark Beyers
After Effects: Joshua Oram

Comments (3)

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Highest Rated

EGGO's picture
EGGO
Activity Score 354

Copy doesn't do anything for me. Needs more impact, rhythm, and drafts.

Art direction seems tired and uninteresting. Why so bottom heavy? Black and white?

Everything just needs more playing around, is all.

You have to hate advertising in order to truly love it.

EGGO's picture
EGGO
Activity Score 354

Copy doesn't do anything for me. Needs more impact, rhythm, and drafts.

Art direction seems tired and uninteresting. Why so bottom heavy? Black and white?

Everything just needs more playing around, is all.

You have to hate advertising in order to truly love it.

theanc's picture
theanc
Activity Score 2783

Poker communications has a different approach. Like fashion ads. As a poker player I feel great about the ad. But it's not that creative ad that we're all used to love.

atb2005's picture
atb2005
Activity Score 13557

@EGGO

Different products/services require different approaches. There's a reason the art direction here is "uninteresting"; anything too fancy or artsy would have distracted from the copy, which happens to be excellent.

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