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Mother

Agency: 
Published/Aired: 
August 2010
Description: 

Print advertisment created by McCann, Portugal for Fula, within the category: Food.

New Fula. Reduces frying odors.
For those who love to fry but hate the smell.

Advertising Agency: Mccann Erickson, Portugal
Creative Director: Fred Fannon
Copywriter: Filipa Gomes
Art Director: Teco Cipriano
Photography: Frederico Van Zeller / Krypton Photo

Comments (4)

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Highest Rated

vinnyrihal's picture
vinnyrihal
Activity Score 60

She looks confused

Billoughsby's picture
Billoughsby
Activity Score 5142

Whoa! I'll give it high "make you look" factor. --And short message delivered sans muss and fuss.

It seems backwards to try to sell the no-smell product with the "ewww that stinks" face. But it couldn't work the other way around. Maybe copy that accommodates backing into it?

That's it.

Guest's picture
Guest

Why is this here????

Guest's picture
Guest

Má campanha para estar aqui. Criatividade Nula. Direção de arte, boa!

vinnyrihal's picture
vinnyrihal
Activity Score 60

She looks confused

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