Fujitsu: Silent
Advertising Agency: McCann Erickson, Bucharest, Romania
Creative Director: Adrian Botan
Art Director: Catalin Paduretu
Copywriter: Andrei Fodolica
Published: September 2007
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17 Comments
Pretty smart, but a little too much for the average consumer (in my opinion).
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brandon
www.brandonknowlden.com
actually, i think the tag "silent" makes it pretty clear.
The Nivea "pause" ad that's also on this site could learn a thing from this one.
On the contrary Nivea "pause" is a far better one.
beautiful...
He [Michelangelo] himself claimed to speak to no one, to "have no friends, and don't want any."
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
hold it there guys! the tag says "silent" and there is a music sign also.. how could they match? music and silence are not the same anyway!!... the tag should have been something else. and i suggest copywriters to start thinking about an alternative one :D
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Everartz
| Everartz |
There's the music sign with no notes on it's tab, wich means silence. I liked it.
http://adsoftheworld.com/media/print/beko_very_quiet
Beko Ad is better than this one.
http://www.watshow.com
good one....but the word 'silent' goes unnoticed on first look
http://www.watshow.com
clever!
pretty decent :)
- kk
http://kk-portfolio.blogspot.com
Very Clever !!!!
Smart!
Good idea, but I have some problems with this ad.
First : What is it ? a printer ?, an AC ? a hand dryer ?
Second : the marker tag doesn't make the product look good IMO. (it looks like someone just tagged over it in a bathroom)
Third : The drawing of treble clef just seems placed on the picture (its not integrated enough, because it doesnt follow the ups and downs of the ventilation holes).
Apart from that the concept works fine.
-it's an AC
-it doesent make the product look bad either. it's not about looking bad or good.
-thats the idea. it's placed ON the picture
Does this ad mean that all Fujitsu products are silent? because I don't really see what product is advertised here (an AC, ok, but which one?)
Seems like an ad for ad people.
nice one bt beko's much better n everartz u shd know that is a key sign nt a sound one
wt da?