Fujitsu air conditioners: Bonsai
Advertising Agency: Grey Singapore
Creative Directors: Koh Hwee Peng, Justin Lim
Art Director: Luke Tay
Photographer: Ric Tang, ShutterBug
Retoucher: Nelson Digital Imaging
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10 Comments
i think this is great, wont win a cannes but who cares, its perfect for the market, easy to understand yet witty.
bah!
nice...first idea!
and along with that, leaves you thinking you can't turn off aircondition or tune up the temperature, so it's antibenefit. side from that - looks funny, specially the giraffes.
Tu réfléchis trop à la place du consommateur…
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Jumo,
Art Director FP7 Morocco
aaawwwwww its a bonsai wearing a sweater. I like it. i Want one.
i like it, nice and easy.
hehe.. cute n creative!
* it's not how good you are. it's how good you want it to be *
No exaggeration: on first glance, it looks like a toy dinasour poking its head out! Took 2nd & 3rd glance, the sweater still eludes me!
Doesn't work at all. Not witty too. Is this student work?
yes, very easy for the market to understand.
great job.
*everybody lies, nothing is original*
yes, it's great!