Fujifilm: Photoboard

The z33 waterproof. Underwater fun.
With 3x optical zoom, 10MP images, waterproof up to 3 metres and a 2.7" LCD screen, you'll find the ocean is full of surprises.

Advertising Agency: BMF, Sydney, Australia
Executive Creative Director: Warren Brown
Creative Director: Simon Langley
Associate Creative Director: Richard Morgan
Art Director: Nils Eberhardt
Published: January 2010

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24 comments

SAM75's picture
SAM75
218 pencils

3 meters? Or 30 meters?

Dandelio's picture
Dandelio
4 pencils

lol

rolling.stone's picture
rolling.stone
2740 pencils

its a real question

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~ Quite obviously, I have gathered no moss ! ~

red-red's picture
red-red
66 pencils

cool

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice and funny.

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Marlus Lau's picture
Marlus Lau
1806 pencils

Cool!!!

thedesignaddict's picture
thedesignaddict
5329 pencils

Great photo. Nice, simple concept. A+

bakestreet's picture
bakestreet
204 pencils

cool

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice ad

morse's picture
morse
14994 pencils

Cool and very relevant.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gon_enelcamino's picture
gon_enelcamino
838 pencils

me parece que no hace falta toda la información de abajo

paumarques's picture
paumarques
1314 pencils

jej. divertit.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Wadih A3's picture
Wadih A3
256 pencils

bueno!

AssassinX's picture
AssassinX
1329 pencils

Focused on product itself, good.

Pombooie's picture
Pombooie
407 pencils

yep. Like it. I worked on Fuji in Australia and this is definitely a step up for them.

Mike.L's picture
Mike.L
79 pencils

complicated

thedesignaddict's picture
thedesignaddict
5329 pencils

Simple. Even a child could get this.

Dzsoi's picture
Dzsoi
5268 pencils

Creative, simple & funny.

kagzmainah's picture
kagzmainah
631 pencils

i like

Emran Hayat's picture
Emran Hayat
832 pencils

good 1 :o)

Creativity is a natural extension of our enthusiasm

supertav08's picture
supertav08
204 pencils

funny, not real but good

advertising ninja's picture
advertising ninja
587 pencils

its fun as it is supposed to be. very nice.

atb2005's picture
atb2005
13567 pencils

Superior art direction (love the bright vivid colors), great tagline!

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