Fujifilm Finepix F70 Camera: Solitaire

Finepix F70 with smile capture

Advertising Agency: RMG-JWT, Gurgaon, India
Chief Creative Officer: Adrian Miller
Executive Creative Director: Priti Kapur
Creative Director / Art director: Anupama Ramaswamy
Creative Director / Copywriter: Simran Sahni
Agency Producer: Prantik Dutta
Photographer: Photolibrary
Retoucher: AmitJha / one lab

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8 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

girl number 2 doesnt look happy for her...prob not her first time being a brides maid

shahidali's picture
shahidali
4063 pencils

A thin line drawn between AWESOME and AWFUL!!! Yet, I'll rate it high for the subtlety of the idea. Connoisseur's rating:-)

Copy could have helped connect to the consumer which is missing.

shahid

ace85le's picture
ace85le
3939 pencils

The question is: why does it only capture one smile? That's a fine line between great and dull.

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ravinder siwach's picture
ravinder siwach
13 pencils

there is an insight... but says something that the camera can not actually do...

ravindersiwach

nemesis's picture
nemesis
761 pencils

the idea in itself is actually not bad, but the executions are really poor

dilir's picture
dilir
31 pencils

Jealousy !!!

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