Fujifilm Finepix F70 Camera: Pregnancy Test

Finepix F70 with smile capture

Advertising Agency: RMG-JWT, Gurgaon, India
Chief Creative Officer: Adrian Miller
Executive Creative Director: Priti Kapur
Creative Director / Art director: Anupama Ramaswamy
Creative Director / Copywriter: Simran Sahni
Agency Producer: Prantik Dutta
Photographer: Photolibrary
Retoucher: AmitJha / one lab

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12 comments

Winter's picture
Winter
77 pencils

So it detects one smile? Or maybe he's not really smiling.. ;)

bathsheba's picture
bathsheba
220 pencils

Hah.

shahidali's picture
shahidali
4063 pencils

I think, thats the whole idea. Sarcastically mentioned by you but correctly said :-)

shahid

MidasTouch's picture
MidasTouch
1024 pencils

Did they wanted to be poetic or something?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

My_friend_Goo's picture
My_friend_Goo
289 pencils

Why would he be smiling?

shahidali's picture
shahidali
4063 pencils

Awesome.

shahid

krautland's picture
krautland
3204 pencils

naughty-awesome.

AdBuzzer's picture
AdBuzzer
1167 pencils

Nothing fresh indeed, but still I like the selection of situations, though the pictures could be better.

ace85le's picture
ace85le
3941 pencils

This is a great series except for the blanket one.

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Ed Rapport's picture
Ed Rapport
724 pencils

Nothing really cool about this ad, and pretty off beat for a couple to take a picture right after a pregnancy test...

dilir's picture
dilir
27 pencils

One is genuine smile. The other is not - as far the smile detection software is concerned!

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