Fujifilm Finepix Cameras: Airport
FinePix F70 with smile capture
Advertising Agency: RMG Connect, New Delhi, India
Executive Creative Directors: Anuja Chauhan, Priti Kapur
Creative Directors: Anupama Ramaswamy
Art Director: Anupama Ramaswamy
Copywriter: Simran Sahni
Images: Photolibrary
Account Management & Media: Saurabh Saxena, Anubha Mathur, Manish Kapoor, Abhinav Kaushik
Production: Atul Kumar, Prantik Dutta
Published: December 2009
17 Comments
These are a bit too farfetched.. I don't think they work at all
jajajajajajajajaja
this is fun.
GREAT INSIGHT
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
jajaja!!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
yeah it's interesting.
Y entonces, ¿la cámara sólo toma fotos si sonríes? yo quiero una cámara que tome fotos siempre.
just to make sure: the message is that the girl is pretending to be sad, but the camera is so good at capturing even hidden smiles that it captures her smiling secretly because she's off to see her lover or secretly hated her boyfriend?
Oh ... now I get it. Thanks for the explaination.
Just hope the target audiences are not as stupid as I am.
I got it!!!!
Love the idea, but is not entirely clear..
"Bright ideas bring better results"
This camera is better than me... I could not catch the smile on her lips... IMHO, it would be better if the girl is (even a very little) smiling when we see the boy is sad... (thus anybody could get it)
I actually really like this, it's quite different and clever.
like that
Close shots will be better.
far fetched.....so far fetched that its the distance from your nose tip to my nose tip....
is it half cooked or half uncooked? its half uncooked!
I never got it!
Does anyone see any smile any where on her face?!
An ad should not be a buzzle or internal joke for god sake!
This is reality of advertising in Asia.
Creative for them is usually to crack a domestic joke.
Complex is the refugee of weak.