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Fujifilm Finepix Cameras: Airport

Fujifilm Finepix Cameras: Airport
Your rating: None Average: 5.9 (23 votes)

FinePix F70 with smile capture

Advertising Agency: RMG Connect, New Delhi, India
Executive Creative Directors: Anuja Chauhan, Priti Kapur
Creative Directors: Anupama Ramaswamy, Simran Sahni
Art Director: Anupama Ramaswamy
Copywriter: Simran Sahni
Images: Photolibrary
Account Management & Media: Saurabh Saxena, Anubha Mathur, Manish Kapoor, Abhinav Kaushik
Production: Atul Kumar, Prantik Dutta
Published: December 2009

Comments

michdec's picture 332 pencils

These are a bit too farfetched.. I don't think they work at all

rehpani's picture 117 pencils

jajajajajajajajaja
this is fun.

GREAT INSIGHT

alexander_bickov's picture 2462 pencils

Nice

Alexander Bickov's Personal portfolio | Twitter | Facebook | Blog

paumarques's picture 387 pencils
8

jajaja!!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Marlus Lau's picture 1042 pencils

yeah it's interesting.

ADrian83's picture 338 pencils

Y entonces, ¿la cámara sólo toma fotos si sonríes? yo quiero una cámara que tome fotos siempre.

jud's picture 13 pencils

just to make sure: the message is that the girl is pretending to be sad, but the camera is so good at capturing even hidden smiles that it captures her smiling secretly because she's off to see her lover or secretly hated her boyfriend?

JazzR's picture 5 pencils

Oh ... now I get it. Thanks for the explaination.

Just hope the target audiences are not as stupid as I am.

silvi's picture 3504 pencils

I got it!!!!

WillyLatasa's picture 604 pencils

Love the idea, but is not entirely clear..

"Bright ideas bring better results"

satrianee's picture 2999 pencils
7

This camera is better than me... I could not catch the smile on her lips... IMHO, it would be better if the girl is (even a very little) smiling when we see the boy is sad... (thus anybody could get it)

sarakye's picture 21 pencils
8

I actually really like this, it's quite different and clever.

kirannama's picture 6 pencils

like that

radiuspublicis's picture 416 pencils

Close shots will be better.

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