Fujifilm Finepix Cameras: Airport

FinePix F70 with smile capture

Advertising Agency: RMG Connect, New Delhi, India
Executive Creative Directors: Anuja Chauhan, Priti Kapur
Creative Directors: Anupama Ramaswamy
Art Director: Anupama Ramaswamy
Copywriter: Simran Sahni
Images: Photolibrary
Account Management & Media: Saurabh Saxena, Anubha Mathur, Manish Kapoor, Abhinav Kaushik
Production: Atul Kumar, Prantik Dutta
Published: December 2009

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16 comments

michdec's picture
michdec
440 pencils

These are a bit too farfetched.. I don't think they work at all

rehpani's picture
rehpani
312 pencils

jajajajajajajajaja
this is fun.

GREAT INSIGHT

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

paumarques's picture
paumarques
1314 pencils

jajaja!!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Marlus Lau's picture
Marlus Lau
1806 pencils

yeah it's interesting.

monsieurange's picture
monsieurange
520 pencils

Y entonces, ¿la cámara sólo toma fotos si sonríes? yo quiero una cámara que tome fotos siempre.

jud's picture
jud
13 pencils

just to make sure: the message is that the girl is pretending to be sad, but the camera is so good at capturing even hidden smiles that it captures her smiling secretly because she's off to see her lover or secretly hated her boyfriend?

JazzR's picture
JazzR
5 pencils

Oh ... now I get it. Thanks for the explaination.

Just hope the target audiences are not as stupid as I am.

silvi's picture
silvi
4172 pencils

I got it!!!!

WillyLatasa's picture
WillyLatasa
616 pencils

Love the idea, but is not entirely clear..

"Bright ideas bring better results"

satrianee's picture
satrianee
3748 pencils

This camera is better than me... I could not catch the smile on her lips... IMHO, it would be better if the girl is (even a very little) smiling when we see the boy is sad... (thus anybody could get it)

sarakye's picture
sarakye
22 pencils

I actually really like this, it's quite different and clever.

kirannama's picture
kirannama
14 pencils

like that

makelogobigger's picture
makelogobigger
417 pencils

far fetched.....so far fetched that its the distance from your nose tip to my nose tip....

STFU and Make the Logo BIGGER!

Guest's picture
Guest

I never got it!
Does anyone see any smile any where on her face?!
An ad should not be a buzzle or internal joke for god sake!

Guest's picture
Guest

This is reality of advertising in Asia.
Creative for them is usually to crack a domestic joke.
Complex is the refugee of weak.

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