Fuji had an idea.
Photos in the dark, only with the new Fuji line with exclusive Super CCD Technology.
Agency: DPZ, São Paulo, Brazil
Creative Directors: Carlos Silvério, Francesc Petit
Art director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Photographer: Paulo Vicente
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10 Comments
i was interest with this new camera....Photos in the dark? hum...the layout of the ad above seem could be improve.
http://jennywhx.blogspot.com jwhx:Visionary
I'm confused... why's the globe broken?
in the dark
http://jennywhx.blogspot.com jwhx:Visionary
oh i get it now. but the problem is the lightbulb is the universal symbol of 'ideas' and the headline suggests Fuji have had an idea, yet the visual conveys that the idea's somehow busted. Maybe it's not me that's confused... maybe it's the people who made this average ad.
It's too obvious the lights come from the side.
Two CDs, an AD + a Writer... 4 brains but none are working.
I thought the Brazilians would have grown up by now and do serious advertising instead of the non stopable scam showers each year at Cannes.
Wrong.
aishiteru aishitenai - where are you from?
india?
i wouldnt be talking about producing scam only for cannes.
anyway, i doubt theres any danger of this having any impact at cannes anyway.
I don't see what my comment has to do with where I come from. But you're right about the impact, there is hardly anything coming from this ad.
Just that Brazilian advertising always looks completely off strategy, are always one-offs, and are generally more damaging to the brand than what the value of the award is. This ad looks like another shot in the dark (no pun intended) hoping it will reap some metal somewhere.
Do those people really believe that this stuff works? There are two ideas combined here. Is advertising meant to confuse people or to make things understandable?
i believe the idea is u can still take shots even when light bulb busted...
this ad is sucks! especially the line "fuji had an idea", what kind of crap is that?
criticize is way easier than create. use more brain.
I totally agree. gives new meaning to the word Lame. esp the line..
Same shit, diff day..