Quick Cooling

Agency Network: 
July 2012

Print advertisment created by Creative Juice, Malaysia for Fujiaire, within the category: Electronics, Technology.

Quick cooling air conditioning.

Advertising Agency: Creative Juice-Sil, Kuala Lumpur, Malaysia
Executive Creative Director: Sa'ad Hussein
Creative Director: Joseph Anthony
Copywriter: Joseph Anthony
Art Directors: Chin Sin May, Wong Kai Ming
Photographer: Brandon Wong / Studio 31
Producer: Valerie Chan

Comments (10)

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kalpesh78's picture
Activity Score 2578

these KL people really know how to tickle your funny bone... love these ads. a bit simple though. love the execution

ideas....30 minutes nahi toh free.

kleenex's picture
Activity Score 49608


mmackinven's picture
Activity Score 1608

I like the concept, but showing this kind of abuse in a press ad? No thanks.

vlwk's picture
Activity Score 154

A little bit of local insight here. This is how we Southeast Asian used to discipline our children. Besides, the ad goes from negative to positive, which doesn't hint on a suggestion of abuse.

Granted, I'm sure this won't appear IRL because our watchdogs will be afraid of backlash from overseas. Purely award methinks.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

What direction is it going? ;p

I like the idea, but it's a very heavy-handed way of executing it. (the idea, not the child..)

caftan's picture
Activity Score 2

To show the right direction of the hand - need to flip the picture.

Lazarus's picture
Activity Score 1536

Haha. Wouldn't happen, but I laughed.

jackblack's picture
Activity Score 2357

Where's the campaign?

satyen4uall's picture

it's cool pic.

when it comes to winter season we all go for furnaces but make sure to buy branded furnace for best & comfort.\