Fujiaire Air Conditioner: Quick Cooling

Quick cooling air conditioning.

Advertising Agency: Creative Juice-Sil, Kuala Lumpur, Malaysia
Executive Creative Director: Sa'ad Hussein
Creative Director: Joseph Anthony
Copywriter: Joseph Anthony
Art Directors: Chin Sin May, Wong Kai Ming
Photographer: Brandon Wong / Studio 31
Producer: Valerie Chan

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10 comments

kalpesh78's picture
kalpesh78
2580 pencils

these KL people really know how to tickle your funny bone... love these ads. a bit simple though. love the execution

ideas....30 minutes nahi toh free.

kleenex's picture
kleenex
25210 pencils

NO!

mmackinven's picture
mmackinven
1589 pencils

I like the concept, but showing this kind of abuse in a press ad? No thanks.

vlwk's picture
vlwk
154 pencils

A little bit of local insight here. This is how we Southeast Asian used to discipline our children. Besides, the ad goes from negative to positive, which doesn't hint on a suggestion of abuse.

Granted, I'm sure this won't appear IRL because our watchdogs will be afraid of backlash from overseas. Purely award methinks.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

What direction is it going? ;p

I like the idea, but it's a very heavy-handed way of executing it. (the idea, not the child..)

caftan's picture
caftan
2 pencils

To show the right direction of the hand - need to flip the picture.

Lazarus's picture
Lazarus
1490 pencils

Haha. Wouldn't happen, but I laughed.

jackblack's picture
jackblack
2230 pencils

Where's the campaign?

satyen4uall's picture
satyen4uall

it's cool pic.

when it comes to winter season we all go for furnaces but make sure to buy branded furnace for best & comfort.\

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