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Orgasm

Agency: 
Published/Aired: 
May 2011
13148
Description: 

Print advertisment created by JWT, India for Fuji, within the category: Electronics, Technology.

Finepix F70 with smile capture

Advertising Agency: RMG-JWT, Gurgaon, India
Chief Creative Officer: Adrian Miller
Executive Creative Director: Priti Kapur
Creative Director / Art director: Anupama Ramaswamy
Creative Director / Copywriter: Simran Sahni
Agency Producer: Prantik Dutta
Photographer: Photolibrary
Retoucher: AmitJha / one lab

Comments (34)

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Highest Rated

yesprabhakar's picture
yesprabhakar
Activity Score 72

Congratulations Photolibrary ! Oh...Whats so many Creative Directors doing here ? ;-)

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

who's the camera man in this scenario...creepy

Rotzgoht's picture
Rotzgoht
Activity Score 186

I lol'd for real.

yesprabhakar's picture
yesprabhakar
Activity Score 72

Congratulations Photolibrary ! Oh...Whats so many Creative Directors doing here ? ;-)

MidasTouch's picture
MidasTouch
Activity Score 1024

WTF, too. What is it about?
When they made this ad, did they think about the billions of way this could be interpretated?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Themadartist1972's picture
Themadartist1972
Activity Score 323

is it a print for toothpaste ? orgasm ? rubbish next

Davai's picture
Davai
Activity Score 618

Nice

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think many people are looking for a meaning that's not really here.

Justix's picture
Justix
Activity Score 24

Of course there is a meaning, you just dont get it

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

even if there was a "huge idea", both of them are smiling...it shows a product short coming in the ad itself

Justix's picture
Justix
Activity Score 24

That's why you deduce there is only one smile.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

I love being proved wrong...honestly/seriously/no joke.....please explain why there is only one smile highlighted and yet I see two people smiling

Brainsugar's picture
Brainsugar
Activity Score 1631

This is a great campaign! It shows that the smile of the girl is not a smile! She didn't have an orgasm, but she didn't want to hurt her boyfriend. It's a view of the spirit.
... But why explaining....
Great ads.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Thnx!...honestly

atb2005's picture
atb2005
Activity Score 13557

This campaign is NOT great. This could have worked only in a commercial. The meaning gets lost in print. I too got it. Unfortunately, the so called "fake" smiles don't really seem that fake to me.

HappyHour's picture
HappyHour
Activity Score 2381

That's because you don't have the advanced smile-sensing technology that this camera has.

atb2005's picture
atb2005
Activity Score 13557

Stop bickering, kids. The campaign is totally meh. And I just noticed that the title says "ORGASM". lol There's nothing orgasmic about this ad. That said, what stupid feature is that? A smile capture.. Reminds me of Ford's "nozzle recognition".. In any event, in all ads I see all smiles captured.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Fair enough

Glut's picture
Glut
Activity Score 3935

lame series!

abake's picture
abake
Activity Score 1264

Smile-recognition has become par for the course in cameras, so this is a nice way of making your brand stand out with a message that makes fun of "smiles".
I really like the campaign.

kleenex's picture
kleenex
Activity Score 48129

oh man is this set bad...

HappyHour's picture
HappyHour
Activity Score 2381

Just about everyone here missed the idea, so as clever as this is, I guess it's a bit too subtle..

Galo's picture
Galo
Activity Score 446

Not clear. Its only undertandable with the ad title, wich is not in the ad itself.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Do this series a favor and call it "real smile capture"

HappyHour's picture
HappyHour
Activity Score 2381

I disagree completely. That might help the creative but would work against the strategy and product message.

atb2005's picture
atb2005
Activity Score 13557

Dude,

It's clear that the majority of people don't get it. Therefore, it's a failure. And without a TITLE (orgasm), would you really know what's going on?? Give me a break.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

perhaps, whattya think could solve it?

dthlb72's picture
dthlb72
Activity Score 545

What it might seems good, but logically does it mean the camera won't snap if everyone's faking it?

ace85le's picture
ace85le
Activity Score 3935

Very very weak as compared to the other two. It doest tell a story. The wedding one says jealousy and the pregnancy one says fear. Wat does this say????

-------------------------------

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

dj_darora's picture
dj_darora
Activity Score 15

Happydent Should Use this idea....

nemesis's picture
nemesis
Activity Score 765

not good

dilir's picture
dilir
Activity Score 31

Ha, ha, ha!,,...Great! Would have preferred it the title were not there.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

tanked!

Love creating ads..

admindedmadman's picture
admindedmadman
Activity Score 96

Sort of nice!

Take away every bit of humanity, and you will feel expression.

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