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Iceberg

Agency: 
Published/Aired: 
May 2011
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10
30
Description: 

Strong resistance stands up rugged weather easily.
Waterproof to 3 meters, shock and fall-resistant to 1.5 meters, resistant to cold weather to 14 ºF, dust-resistant. Finepix XP10. All-resistant.

Advertising Agency: Longplay 360, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Rodrigo Moretto
Copywriter: Francine Bittencourt

Comments (8)

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Highest Rated

MidasTouch's picture
MidasTouch
1024 Activity Scores

Ah D: So first idea!
It could have been for a cheap campain "don't put your trash in the ocean".
It gives a disgusting image of the product, floating in the sea like an old, unwanted dish washer...
Doesn't work for me.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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