Fuji / Finepix XP10: Iceberg

Strong resistance stands up rugged weather easily.
Waterproof to 3 meters, shock and fall-resistant to 1.5 meters, resistant to cold weather to 14 ºF, dust-resistant. Finepix XP10. All-resistant.

Advertising Agency: Longplay 360, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Rodrigo Moretto
Copywriter: Francine Bittencourt
Published: May 2011

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AKesseli's picture
210 pencils

This one works best, if only for the colors. It seems like a damn unbelievable camera though. Why such tame ads?

AdBuzzer's picture
1168 pencils

I really like the visuals of this campaign. Not a huge breakthrough, but it sure is nice and communicative.

Anonymous Author's picture
Anonymous Author
1541 pencils

More ideas need to be floated. There's a better ad lurking just below the surface.

Write a wise saying and your name will live forever – Anonymous.


bhuvneshwar.chd's picture
991 pencils

this is good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Kriativity's picture
418 pencils

ad is good but the product(camera) still looks like a shampoo bottle..

ace85le's picture
3939 pencils

very washing machine detergent.



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Zulu-1's picture
130 pencils

The idea drowned! *Believe Dat*

MidasTouch's picture
1024 pencils

Ah D: So first idea!
It could have been for a cheap campain "don't put your trash in the ocean".
It gives a disgusting image of the product, floating in the sea like an old, unwanted dish washer...
Doesn't work for me.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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