Fuji / Finepix XP10: Iceberg
Strong resistance stands up rugged weather easily.
Waterproof to 3 meters, shock and fall-resistant to 1.5 meters, resistant to cold weather to 14 ºF, dust-resistant. Finepix XP10. All-resistant.
Advertising Agency: Longplay 360, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Rodrigo Moretto
Copywriter: Francine Bittencourt
Published: May 2011
8 comments
This one works best, if only for the colors. It seems like a damn unbelievable camera though. Why such tame ads?
I really like the visuals of this campaign. Not a huge breakthrough, but it sure is nice and communicative.
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More ideas need to be floated. There's a better ad lurking just below the surface.
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this is good.
"If you are irritated by every rub, how will you be polished?"
— Rumi
ad is good but the product(camera) still looks like a shampoo bottle..
very washing machine detergent.
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The idea drowned! *Believe Dat*
Ah D: So first idea!
It could have been for a cheap campain "don't put your trash in the ocean".
It gives a disgusting image of the product, floating in the sea like an old, unwanted dish washer...
Doesn't work for me.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.