Fuji Finepix HS20: Burj Al Arab

Finepix HS20 EXR
With 30x Optical Zoom. The best approach between two points.

Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Copywriter: Marcel Petroff
Art Director: Eduardo Basque
Retoucher: Luiz Fasoli
Published: April 2012

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8 comments

salil.sharma's picture
salil.sharma
2272 pencils

wts the concept behind it
but looking good

saya's picture
saya
347 pencils

The caption in the layout and in AOTW are not same... why?

Emran Hayat's picture
Emran Hayat
832 pencils

There is something i can't understand. What's the idea??? can some1 explain? :o/ and btw... when Burj al Arab moved out of sea??

Creativity is a natural extension of our enthusiasm

Emran Hayat's picture
Emran Hayat
832 pencils

OK! now i got it. Burj Al Arab is built inside water, with Fuji Finepix HS20 30x zoom u can bring it out, closer to you. hmm...

Creativity is a natural extension of our enthusiasm

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

no

STRTLRS's picture
STRTLRS
1607 pencils

Fuji. The only camera that distorts reality... FAIL.

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I think, therefore... yeah.

Peter Frank's picture
Peter Frank
532 pencils

Terrible!

bvital's picture
bvital
198 pencils

seems like got pushed by the client............

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