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Airport

Agency: 
Published/Aired: 
December 2009
Description: 

Print advertisment created by RMG Connect, India for Fuji, within the category: Electronics, Technology.

FinePix F70 with smile capture

Advertising Agency: RMG Connect, New Delhi, India
Executive Creative Directors: Anuja Chauhan, Priti Kapur
Creative Directors: Anupama Ramaswamy
Art Director: Anupama Ramaswamy
Copywriter: Simran Sahni
Images: Photolibrary
Account Management & Media: Saurabh Saxena, Anubha Mathur, Manish Kapoor, Abhinav Kaushik
Production: Atul Kumar, Prantik Dutta

Comments (16)

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Highest Rated

Guest's picture
Guest

This is reality of advertising in Asia.
Creative for them is usually to crack a domestic joke.
Complex is the refugee of weak.

michdec's picture
michdec
Activity Score 440

These are a bit too farfetched.. I don't think they work at all

rehpani's picture
rehpani
Activity Score 312

jajajajajajajajaja
this is fun.

GREAT INSIGHT

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

paumarques's picture
paumarques
Activity Score 1312

jajaja!!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Marlus Lau's picture
Marlus Lau
Activity Score 1808

yeah it's interesting.

monsieurange's picture
monsieurange
Activity Score 520

Y entonces, ¿la cámara sólo toma fotos si sonríes? yo quiero una cámara que tome fotos siempre.

jud's picture
jud
Activity Score 13

just to make sure: the message is that the girl is pretending to be sad, but the camera is so good at capturing even hidden smiles that it captures her smiling secretly because she's off to see her lover or secretly hated her boyfriend?

JazzR's picture
JazzR
Activity Score 5

Oh ... now I get it. Thanks for the explaination.

Just hope the target audiences are not as stupid as I am.

silvi's picture
silvi
Activity Score 4172

I got it!!!!

WillyLatasa's picture
WillyLatasa
Activity Score 616

Love the idea, but is not entirely clear..

"Bright ideas bring better results"

satrianee's picture
satrianee
Activity Score 3748

This camera is better than me... I could not catch the smile on her lips... IMHO, it would be better if the girl is (even a very little) smiling when we see the boy is sad... (thus anybody could get it)

sarakye's picture
sarakye
Activity Score 22

I actually really like this, it's quite different and clever.

kirannama's picture
kirannama
Activity Score 14

like that

makelogobigger's picture
makelogobigger
Activity Score 470

far fetched.....so far fetched that its the distance from your nose tip to my nose tip....

Guest's picture
Guest

I never got it!
Does anyone see any smile any where on her face?!
An ad should not be a buzzle or internal joke for god sake!

Guest's picture
Guest

This is reality of advertising in Asia.
Creative for them is usually to crack a domestic joke.
Complex is the refugee of weak.

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