Fuego Azteca: Mom

Spicy, but not that spicy.
Fuego Azteca Hot Sauce. Soft new recipe made of jalapenos and cilantro.

Advertising Agency: Koenig & Partners, Guayaquil, Ecuador
Creative VP: Juan Manuel Koenig
Creative Director: César Sepúlveda
Art Directors: Andrés Landívar, Fabián Martínez
Copywriters: César Sepúlveda, Juan Carlos Encalada
Illustrator: Andrés Landívar

June 2013


morse's picture
17002 pencils

Haha, weird, but funny.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adaddicted's picture
3435 pencils

a universal truth :)


kleenex's picture
40654 pencils

interesting concept.

certaintly's picture
3994 pencils

ugh, get a proper translator.

fun art, ok concept.

the spiciness doesnt translate as well into english.
in spanish when something is "picante" it can mean like controversial, "uh oh", heated, etc.

in english not so much.

jackblack's picture
2342 pencils

Sorry, idea's pretty mild. So not spicy at all.

new is better's picture
new is better
125 pencils

done, done, done

new is better's picture
new is better
125 pencils

done, done, done

feysal's picture
2561 pencils

the art style is great

groovy baby!

mayabaloch's picture
47 pencils

lol love the concept so nice

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Positioning done right! So many sauces trying to be the hottest, but for me, as a person that can't really stand so much of that, I'd buy this :P

ancana22's picture
275 pencils

Foram muito felizes! Podem sorrir!

msea's picture
139 pencils

idea - no, art - yes

mrbenjamin01's picture
2 pencils

This campaign is a really bad ripoff of the KFC campaign by Ogilvy and Yum Yum London http://adsoftheworld.com/media/print/kfc_coffee_hairdresser.
Was YumYum involved? If not it's a really bad plagiarism of the artist style http://www.behance.net/gallery/Yum-Yum-Toys-Series-1-2/694955

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