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Published/Aired: 
June 2013
Description: 

Print advertisment created by Koenig & Partners, Ecuador for Fuego Azteca, within the category: Food.

Spicy, but not that spicy.
Fuego Azteca Hot Sauce. Soft new recipe made of jalapenos and cilantro.

Comments (13)

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Highest Rated

msea's picture
msea
Activity Score 139

idea - no, art - yes

morse's picture
morse
Activity Score 17691

Haha, weird, but funny.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adaddicted's picture
Adaddicted
Activity Score 3435

a universal truth :)

withalltherespects

kleenex's picture
kleenex
Activity Score 46917

interesting concept.

certaintly's picture
certaintly
Activity Score 3994

ugh, get a proper translator.

fun art, ok concept.

the spiciness doesnt translate as well into english.
in spanish when something is "picante" it can mean like controversial, "uh oh", heated, etc.

in english not so much.

jackblack's picture
jackblack
Activity Score 2355

Sorry, idea's pretty mild. So not spicy at all.

new is better's picture
new is better
Activity Score 125

done, done, done

new is better's picture
new is better
Activity Score 125

done, done, done

feysal's picture
feysal
Activity Score 2567

the art style is great

groovy baby!

mayabaloch's picture
mayabaloch
Activity Score 47

lol love the concept so nice

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Positioning done right! So many sauces trying to be the hottest, but for me, as a person that can't really stand so much of that, I'd buy this :P

ancana22's picture
ancana22
Activity Score 276

Foram muito felizes! Podem sorrir!

msea's picture
msea
Activity Score 139

idea - no, art - yes

mrbenjamin01's picture
mrbenjamin01
Activity Score 2

This campaign is a really bad ripoff of the KFC campaign by Ogilvy and Yum Yum London http://adsoftheworld.com/media/print/kfc_coffee_hairdresser.
Was YumYum involved? If not it's a really bad plagiarism of the artist style http://www.behance.net/gallery/Yum-Yum-Toys-Series-1-2/694955

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