Fudge: Never too late, 6
It's never too late to change hair history. With the new look range from Fudge there's a whole arsenal of clay, spray, gel, glue, foam and shine products to keep you looking good well into the future. Just be sure you destroy any old embarrassing photos. Available from selected salons & retail outlets. Fudge.com
Advertising Agency: Freeform
Creative Director: Richard Overall
Art Director: Matt Ireland
Agency Executive Producer: Jonathan Duncan


6 Comments
when the visual is weak, it needs a lot to be said on the copy...
would it be more remarkable if the PinP was a little bit more different?
I agree - visual is poor.
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Then I must be silly, cause I love it :) Can somebody explain the poorness of the visual to a humble copywriter?
It's never too late to really think like an advertiser. Come on!
Not Creative at all... Too simple
before and after in another way