Fudge: Never too late, 5

It's never too late to change hair history. With the new look range from Fudge there's a whole arsenal of clay, spray, gel, glue, foam and shine products to keep you looking good well into the future. Just be sure you destroy any old embarrassing photos. Available from selected salons & retail outlets. Fudge.com

Advertising Agency: Freeform
Creative Director: Richard Overall
Art Director: Matt Ireland
Agency Executive Producer: Jonathan Duncan