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Agency: 
Published/Aired: 
December 2011
Description: 

Pay Less, For More

Advertising Agency: 9527, Beijing, China
Creative Directors: Kinxin Li
Art Directors: Kinxin Li, Liang Chang, Feng Yuan
Copywriters: Kinxin Li, Bowen Wang
illustrators: Kinxin Li, Liang Chang, Feng Yuan, Xanyu Zhang
Photographers: Kinxin Li, Liang Chang, Feng Yuan, Xanyu Zhang

Comments (24)

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Highest Rated

LittleJoe's picture
LittleJoe
Activity Score 345

Ah ok I understand... well, if the bighead-barber give you that super joint, you'll see a girl barber with... with... very strange proportions and a... a dwarf perm chair! Ok maybe I didn't understand...

vote4pedro's picture
vote4pedro
Activity Score 4601

This is horrible. But putting that aside, if this is a Chinese ad, why is everyone white?

MindDrift's picture
MindDrift
Activity Score 1170

They love to use western-looking people in their ads.

vote4pedro's picture
vote4pedro
Activity Score 4601

That's kinda sad.

kleenex's picture
kleenex
Activity Score 43473

They need to go back to the drawing board on this one.

Hadrons's picture
Hadrons
Activity Score 6017

don't get it. who is the target audience ?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Judging by the credits... their Creative Director. ;)

The Jobless Writer
Will Think for Salary

andylefty's picture
andylefty
Activity Score 4535

I get it and it communicates for me. Not a fan.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Logotype in their Brand Position? Danger, Will Robinson!

The Jobless Writer
Will Think for Salary

jullyart's picture
jullyart
Activity Score 65

very poorly done

hero china's picture
hero china
Activity Score 99

语ing.....

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Hey Hero China. Your art direction is cool... but why don't you use Chinese talent?

The Jobless Writer
Will Think for Salary

iambusy's picture
iambusy
Activity Score 2219

it looks like the same haircut at both places. one should have looked messy hair and the other with some styling done..

busy.

sintra's picture
sintra
Activity Score 699

doesn't do it for me.

Glut's picture
Glut
Activity Score 3937

so bad!

whitekaras's picture
whitekaras
Activity Score 115

Why split screen?

Billoughsby's picture
Billoughsby
Activity Score 5144

"The better to double-bill you with, my dear client."

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

jponino's picture
jponino
Activity Score 601

is it just me, or does it have been done like.... 10000000000000000000000000000000 times????

penline's picture
penline
Activity Score 58

poor.....

le roi's picture
le roi
Activity Score 128

Computer say no.

john ler's picture
john ler
Activity Score 667

Creative Directors: Kinxin Li
Art Directors: Kinxin Li
Copywriters: Kinxin Li
illustrators: Kinxin Li
Photographers : Kinxin Li

No wonder China rules the world.

Milan Solanki's picture
Milan Solanki
Activity Score 994

@pork lol, that's nice observation : )
by the way, ad convinces the message very simply, it's like kid's play to get the message
by the way not sure how many times it has been done before..

Wordfruit's picture
Wordfruit
Activity Score 1023

This doesn't make clear what the product is.

Which means people can't see if it's relevant to them.

Which means you lose most of your potential clients.

Unless ftuan.com is Very well known to your market.

Lazarus's picture
Lazarus
Activity Score 1536

Huh??

LittleJoe's picture
LittleJoe
Activity Score 345

Ah ok I understand... well, if the bighead-barber give you that super joint, you'll see a girl barber with... with... very strange proportions and a... a dwarf perm chair! Ok maybe I didn't understand...

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