Ftuan: Haircut

Pay Less, For More

Advertising Agency: 9527, Beijing, China
Creative Directors: Kinxin Li
Art Directors: Kinxin Li, Liang Chang, Feng Yuan
Copywriters: Kinxin Li, Bowen Wang
illustrators: Kinxin Li, Liang Chang, Feng Yuan, Xanyu Zhang
Photographers: Kinxin Li, Liang Chang, Feng Yuan, Xanyu Zhang

24 comments

vote4pedro's picture
vote4pedro
4601 pencils

This is horrible. But putting that aside, if this is a Chinese ad, why is everyone white?

MindDrift's picture
MindDrift
1119 pencils

They love to use western-looking people in their ads.

vote4pedro's picture
vote4pedro
4601 pencils

That's kinda sad.

kleenex's picture
kleenex
28715 pencils

They need to go back to the drawing board on this one.

Hadrons's picture
Hadrons
5743 pencils

don't get it. who is the target audience ?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5498 pencils

Judging by the credits... their Creative Director. ;)

Will Think for Salary

andylefty's picture
andylefty
4533 pencils

I get it and it communicates for me. Not a fan.

Roger Keynes's picture
Roger Keynes
5498 pencils

Logotype in their Brand Position? Danger, Will Robinson!

Will Think for Salary

jullyart's picture
jullyart
65 pencils

very poorly done

hero china's picture
hero china
99 pencils

语ing.....

Roger Keynes's picture
Roger Keynes
5498 pencils

Hey Hero China. Your art direction is cool... but why don't you use Chinese talent?

Will Think for Salary

iambusy's picture
iambusy
2219 pencils

it looks like the same haircut at both places. one should have looked messy hair and the other with some styling done..

busy.

sintra's picture
sintra
699 pencils

doesn't do it for me.

Glut's picture
Glut
3947 pencils

so bad!

whitekaras's picture
whitekaras
115 pencils

Why split screen?

Billoughsby's picture
Billoughsby
5091 pencils

"The better to double-bill you with, my dear client."

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

jponino's picture
jponino
601 pencils

is it just me, or does it have been done like.... 10000000000000000000000000000000 times????

penline's picture
penline
58 pencils

poor.....

le roi's picture
le roi
128 pencils

Computer say no.

pork_eater's picture
pork_eater
664 pencils

Creative Directors: Kinxin Li
Art Directors: Kinxin Li
Copywriters: Kinxin Li
illustrators: Kinxin Li
Photographers : Kinxin Li

No wonder China rules the world.

Milan Solanki's picture
Milan Solanki
986 pencils

@pork lol, that's nice observation : )
by the way, ad convinces the message very simply, it's like kid's play to get the message
by the way not sure how many times it has been done before..

Wordfruit's picture
Wordfruit
1023 pencils

This doesn't make clear what the product is.

Which means people can't see if it's relevant to them.

Which means you lose most of your potential clients.

Unless ftuan.com is Very well known to your market.

Lazarus's picture
Lazarus
1502 pencils

Huh??

LittleJoe's picture
LittleJoe
345 pencils

Ah ok I understand... well, if the bighead-barber give you that super joint, you'll see a girl barber with... with... very strange proportions and a... a dwarf perm chair! Ok maybe I didn't understand...

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