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Candy

Agency: 
Published/Aired: 
September 2013
Description: 

Print advertisment created by FCB, Costa Rica for Frutacid, within the category: Pharmaceutical.

Paper puts up with anything you place in it, your stomach not.

Advertising Agency: Crea DraftFCB, San José, Costa Rica
Creative Director: Carlos Jiménez
Art Directors: Carlos Arias, Roberto Corrales
Copywriter: Agustín Espósito
Illustrator: Andrés Webb
Photographer: Alex Zúñiga
Additional credits: Borja Prado. Calox Costa Rica, Jorge Barboza

Comments (7)

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Highest Rated

kleenex's picture
kleenex
Activity Score 45966

Nice set of ads.

morse's picture
morse
Activity Score 17548

Nice illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Shawali's picture
Shawali
Activity Score 8442

The translation is wrong. It should read "your stomach do not".

Nice illustrations indeed, though I don't see what paper has to do with the product.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

logic's picture
logic
Activity Score 43

HA! the irony...

feysal's picture
feysal
Activity Score 2567

i like the illustrations too

groovy baby!

alecrespo's picture
alecrespo
Activity Score 157

nice job...

kleenex's picture
kleenex
Activity Score 45966

Nice set of ads.

new_Ogilvy's picture
new_Ogilvy
Activity Score 112

so you put all the food on paper. what's that got to do with my stomach? you tell me its bad for me but you don't make me feel its bad for me. The fact that "paper puts up with anything" is irrelevant and doesn't really say anything.
sorry, doesn't work for me at all.

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