Frutacid: Candy

Paper puts up with anything you place in it, your stomach not.

Advertising Agency: Crea DraftFCB, San José, Costa Rica
Creative Director: Carlos Jiménez
Art Directors: Carlos Arias, Roberto Corrales
Copywriter: Agustín Espósito
Illustrator: Andrés Webb
Photographer: Alex Zúñiga
Additional credits: Borja Prado. Calox Costa Rica, Jorge Barboza
Published: September 2013

7 comments

morse's picture
morse
15809 pencils

Nice illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Shawali's picture
Shawali
8393 pencils

The translation is wrong. It should read "your stomach do not".

Nice illustrations indeed, though I don't see what paper has to do with the product.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

logic's picture
logic
43 pencils

HA! the irony...

feysal's picture
feysal
2267 pencils

i like the illustrations too

groovy baby!

alecrespo's picture
alecrespo
151 pencils

nice job...

kleenex's picture
kleenex
27664 pencils

Nice set of ads.

new_Ogilvy's picture
new_Ogilvy
112 pencils

so you put all the food on paper. what's that got to do with my stomach? you tell me its bad for me but you don't make me feel its bad for me. The fact that "paper puts up with anything" is irrelevant and doesn't really say anything.
sorry, doesn't work for me at all.

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