24 comments

axelk's picture
axelk
286 pencils

i really like this. but what is Fruco?

Paruku RabidLeroy's picture
Paruku RabidLeroy
112 pencils

Dunno. Must be a range of condiments.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Look at the title of the ad.

oshe's picture
oshe
852 pencils

its a tomato sauce (ketchup)

··o.s.h.e··

WeirdDog's picture
WeirdDog
209 pencils

I like spinach without ketchup. So what?

Pat Bijkerk's picture
Pat Bijkerk
66 pencils

I think Axelk, by the shape of the logo and the main colour of the ad, that Fruco sells pantyliners...

http://patrickbijkerk.wordpress.com

picturejockey's picture
picturejockey
658 pencils

Ha ha. Interesting observation, it does look like that

http://www.navinharish.org

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

hahaha what a great image to have associated with food haha

p.s. i think these ads are boring and predictable

axelk's picture
axelk
286 pencils

@pat - that makes sense now :)

chinaski's picture
chinaski
951 pencils

typography isnt that nice.

Tincho's picture
Tincho
1093 pencils

That typo is ok, the text is being said by a kid...

futura's picture
futura
148 pencils

don't they have heinz ketchup at colombia ;)
good one :)

Lewis Hamilton's picture
Lewis Hamilton
8 pencils

There's a very popular ad in Brazil for a suplement food brand who shows a kid begging for Brocoli at the supermarket. Not new at all. But nice idea though.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

The strategy is there but everything else needs tightening up, copy, layout, AD.

Wordnerd's picture
Wordnerd
6660 pencils

+ spelling ;)

teenie's picture
teenie
1894 pencils

Yup - I thought I was the only one! It's OK, in a first-idea kind of way. But it needs a little spark of something special.

RoodDood's picture
RoodDood
46 pencils

shouldn't it be "IS there more spinach?" ?

loneswish's picture
loneswish
42 pencils

egh...

Rog's picture
Rog
6092 pencils

Strategy, idea and execution feels conservative and unsophisticated.

>>>> That's not an ad. THIS is an ad.

Maxwedge's picture
Maxwedge
558 pencils

Nothing clever here, but quite effective. The text looks like kiddie lettering done by an adult. Yes 'are' should be 'is'.

Wordnerd's picture
Wordnerd
6660 pencils

Yep. "So delicous cildren like to eat their vegetables" really is kinda first thought.

and what's "the biff" maxwegde?

Maxwedge's picture
Maxwedge
558 pencils

An old pre 70's term used in NZ a.k.a 'The bash'. (When it was ok to give someone a good old fashion ass kicking to put 'em straight. Got the job done pre PC days like. Biff also meant 'throw.' ie Biff out the trash, or to throw a punch ie: "give 'em a biff." May have derived for the 'British Int fighters fed' in the old days, who knows.
Nothing to do with The Biff rugby league publication in Aussie or that guy in back to the future.

xerec's picture
xerec

WHAT A SHAME!!!

Leo Burnett, London, mid '90s!
Everything tastes better with HEINZ.
Tones of awards! Anybody remember?

Mongoose's picture
Mongoose
4981 pencils

Great ads

Make the logo Bigger and the black, Darker!

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