Fromart: Our cheese is even cheesier, 2

Which came first, the idea or the stock photo?

http://www.gettyimages.com/detail/sb10069853o-001/Stone?axd=DetailPagi...|1&axs=0|83164973%2c200283834-002%2c82777273%2csb10068902x-001%2c84934605%2c200485176-001%2c200454614-001%2c83356864%2c83454809%2c83356845%2c84936492%2c200144258-001%2c83170829%2c83170826%2c200283834-003%2c200454617-001%2c85139984%2csb10069853n-001%2c85072410%2c200460059-001%2c200460056-001%2c84936467%2c84160057%2c85072400%2c83025362%2c200144254-001%2csb10065785x-001%2c200144254-003%2c83170831%2c200517118-001%2c200517122-001%2csb10063129a-001%2csb10069853o-001%2c200253113-002%2c84440610%2c84936460%2c83394000%2c82840685%2c85151745%2c85152244%2c84936486%2csb10063129a-004%2c80582812%2c83356852%2c85389192%2csb10063129a-003%2csb10063129a-002%2cngs33_0349%2csb10069853n-002%2c85324100%2c83356821%2c200571577-001%2c84748280%2c85155922%2c81867876%2c83356863%2csb10069853k-001%2csb10068447a-001%2c200555179-001%2c200498360-001|0

sorry for the long link