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Agency: 
Published/Aired: 
March 2010
Description: 

fritz-kola is a coke containing the highest amount of caffeine permitted by German law. In order to emphasize this USP we have created a comical caffeine molecule which has to master various situations in which an extremely high degree of concentration is required.

caffeine, highly concentrated.

Advertising Agency: Red Rabbit, Hamburg, Germany
Creative Director: Andreas Geyer
Art Directors: Daniel Thaung, Meike Grosch

Comments (6)

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Highest Rated

velle's picture
velle
Activity Score 1550

did the writer come up with the line first, or did the art director come up with the visual first. for some reason, this is cute as hell. simple, effective, just the way i like it. kudos

philippertl's picture
philippertl
Activity Score 656

I think the illustration style is also too basic.

atb2005's picture
atb2005
Activity Score 13561

Minimalist and witty. Love it!

Alusta's picture
Alusta
Activity Score 52

I'm sure there are some better situations that would require a high level of concentration than these.

The idea is there, but again, just a bit lacking in the executions.

capywriter's picture
capywriter
Activity Score 5509

I'm not really fond of the molecule representation... but how else to illustrate caffeine...? I do like the thinking

emd2k3's picture
emd2k3
Activity Score 15

There's a difference between concentrating and concentrated.

I still get it, but I can't help but think of that difference when evaluating this work.

velle's picture
velle
Activity Score 1550

did the writer come up with the line first, or did the art director come up with the visual first. for some reason, this is cute as hell. simple, effective, just the way i like it. kudos

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