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Published/Aired: 
March 2010
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Description: 

fritz-kola is a coke containing the highest amount of caffeine permitted by German law. In order to emphasize this USP we have created a comical caffeine molecule which has to master various situations in which an extremely high degree of concentration is required.

caffeine, highly concentrated.

Advertising Agency: Red Rabbit, Hamburg, Germany
Creative Director: Andreas Geyer
Art Directors: Daniel Thaung, Meike Grosch

Comments (6)

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Highest Rated

velle's picture
velle
1550 Activity Scores

did the writer come up with the line first, or did the art director come up with the visual first. for some reason, this is cute as hell. simple, effective, just the way i like it. kudos

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