Friends with Benefits Foundation: Festival of the Homeless

This isn't a line-up, it's the harsh reality for homeless.

Advertising Agency: DOJO Advertising Agency, Berlin, Germany
Creative Directors: Joachim Bosse, Dominic Czaja
Art Director: Tony Ziebetzki
Copywriters: Max Buschfeld, Dominic Czaja, Andy King
Illustrator: Tony Ziebetzki
Published: July 2013

10 comments

MrPotatoHead's picture
MrPotatoHead
310 pencils

Gold!

certaintly's picture
certaintly
4056 pencils

a line-up???? HUH?

and what's the reasoning behind using band names? what's the connection?

Inkwell's picture
Inkwell
148 pencils

A line-up meaning a list of bands that will appear at a festival. The names of these particular bands evoke the living conditions for the homeless.

certaintly's picture
certaintly
4056 pencils

oh ok.
but why bands?
they need to connect their choice of recourse to the message somehow.

Inkwell's picture
Inkwell
148 pencils

People ignore PSAs, but everyone stops to read a concert festival poster.

certaintly's picture
certaintly
4056 pencils

that works. they shouldve have said that somewhere

kleenex's picture
kleenex
33776 pencils

Font work is solid.

Inkwell's picture
Inkwell
148 pencils

Wow! Fantastic promotion! Good job, DOJO.

Tom Megginson's picture
Tom Megginson
544 pencils

Korn? Doesn't make sense.

Jacques Wiepants's picture
Jacques Wiepants
3 pencils

in germany it does... means the same like "liquor/ booze...

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