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Travelling Fruits, Coconut

Agency: 
Published/Aired: 
December 2008
Description: 

Other additional credits: Postproduction: Mainworks

Print advertisment created by McCann, Germany for Friends of the Earth, within the category: Public Interest, NGO.

Travelling fruits cause pollution.
Think global. Eat local.

Advertising Agency): McCann Erickson BCA, Frankfurt, Germany
Creative Directors: Guido Faust
Art Director: Patrick Falter, Peter Finsterwalder
Copywriter: Guido Faust
Photographer: Oliver Paffrath

Comments (21)

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Highest Rated

Guest's picture
Guest

This campaign is S H I T .

bknowlden's picture
bknowlden
Activity Score 3647

Really cool art and a fair enough idea, but why does the copy look like a ball of pubic hair?

Guest's picture
Guest

lmfao

Guest's picture
Guest

lol

Guest's picture
Guest

I get Banana Boat, I get Pineapple Express...but What's Coconut Lorry from? And the type looks like it could read Cosmopolitan!!

Someone wanted an easy day Methinks and passed it to a yes man!! O_o

sirvan's picture
sirvan
Activity Score 29860

The smoke is BAD -looking...

+++

"I love some things, and don't love some other things."

john ler's picture
john ler
Activity Score 667

hope your puns are included in "everything"

sirvan's picture
sirvan
Activity Score 29860

STFU

+++

"I love some things, and don't love some other things."

Chris's picture
Chris
Activity Score 1985

i think the cabin needs a bit of shadow work, it doesn't fit right.

Guest's picture
Guest

I like the campaign, just not sure about the cause.

Eating local fruit will not lessen air pollution levels for fuck's sake.

Do they think this will happen?

Consumer sees ads, decides to never buy bananas from overseas again, eventually demand for foreign bananas drops, shopkeeper/supermarket tells supplier 'sorry, no more - your product just isn't selling', supplier loses contract, truck stops taking bananas to store, air pollution levels decrease, McCanns Germany wins award for effectiveness. Hmmmmmmm.

C'mon.

Guest's picture
Guest

Lol! absolutely true, they can they apply the same logic for other products as well!

Guest's picture
Guest

Eventually we are going to have to live locally to everything we interact with, the days of the 10,000 mile Caesar Salad are over.

Guest's picture
Guest

this is a comment.

Hibon's picture
Hibon
Activity Score 3736

Travelling fruits cause pollution.
Think global. Eat local... " do you think eat local will cause less pollution ?"

Simple ideas are the best !

Guest's picture
Guest

Hibon,

I fink dats wat i already saaaaaaaaaaaaaaaaaaaaid Sunday 00:22

Hibon's picture
Hibon
Activity Score 3736

I fink dat too...but because you have no name you are nobody;-)

Simple ideas are the best !

Guest's picture
Guest

like lionface.

eldeadevis's picture
eldeadevis
Activity Score 306

weird angle.

TRICKY's picture
TRICKY
Activity Score 3954

i like it

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture
corndogfuneral
Activity Score 1053

It's OK except for the Pubic-type

theanc's picture
theanc
Activity Score 2783

Liked the campaign. The copy is strong. I dislike the type. It looks like trying to write a phrase using the mouse.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

This campaign is S H I T .

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