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Polar bear

Agency: 
Published/Aired: 
December 2008
Description: 

The earth is heating up.
Sign the petition on the bigask.be and ask the Belgian government for a strong climate law.

Advertising Agency: TBWA\Brussels, Belgium
Creative Director: Jan Macken
Art Director: Jeroen Bostoen
Copywriter: Pol Sierens
Account: Jochen De Greef, Yannick Van Keer
Photographer: Mark Paeps
3D & Retouching: The Living Room

Comments (22)

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Highest Rated

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Shoo! Ok...

Guest's picture
Guest

scary

cperry's picture
cperry
Activity Score 280

I am guessing they were going for shock value but theres no equity in the message to make the shock meaningful.

dansheppy52's picture
dansheppy52
Activity Score 398

I love this
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Guest's picture
Guest

good one Creative:)

crashdummyglory's picture
crashdummyglory
Activity Score 39

I love it. How true. The fur that protects the polar bear will kill it too. Well done.

Guest's picture
Guest

Good insight! Well Done

Scam Detector's picture
Scam Detector
Activity Score 1048

What are you talking about? What insight is so good here?

everartz's picture
everartz
Activity Score 7609

holy shit! this is cool!!! i love it
--
Everartz

| Everartz |

sneakyhands's picture
sneakyhands
Activity Score 1857

though i still feel that polar bears have been run into the ground, this is appropriately gross and twisted. good job. i hope they do a penguin, maybe with his skin tied around his waist.

Guest's picture
Guest

If it is so warm, how come there is still snow around?

funky_frogii's picture
funky_frogii
Activity Score 2536

polar bear are meant to be in very cold climate.and here its not so cold....

jus amazing . love it.

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

coronam's picture
coronam
Activity Score 162

clever but gross.

BrettHeart's picture
BrettHeart
Activity Score 136

scary, but true! the truth isn't always nice...

[BrettHeart™]

Guest's picture
Guest

really cool!
but why do I have "i don't wanna rock, DJ!" in my head?

Guest's picture
Guest

really cool!
but why do I have "i don't wanna rock, DJ!" in my head?

Guest's picture
Guest

very cool, but maybe lil bit too much snow ... however, nice shit!

mark3r's picture
mark3r
Activity Score 1949

This cracked me up! awesome! (Although the reality of the matter sucks)

STRTLRS's picture
STRTLRS
Activity Score 1601

Nice concept. They got the shock value they wanted. Another, less "gross" way of doing it would be to place tropical birds(Flamingos, etc.) alongside penguins and such.

www.storytellerscreative.com

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I think, therefore... yeah.

maashookshee's picture
maashookshee
Activity Score 414

well done

Guest's picture
Guest

Uncalled for grossness! Damn greenhouse gas hippies, stop smoking blunts, and stop making us feel like shit over the damn polar bears and whales!! The earth has been heating and cooling for long before we ever got our asses on this planet!

mitchelle2child's picture
mitchelle2child
Activity Score 87

Creative

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Shoo! Ok...

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