Friends of the Asian Elephant: Trap

Your money is the bait.
Every elephant that you feed in the street of Bangkok will attract more to migrate to the city... where they will die.

Advertising Agency: TBWA\THAILAND, Bangkok, Thailand
Creative Directors: Veradis Vinyaratn, Tiratus Phaesuwan
Art Directors: Ditdanai Nopparat, Wasawad Panichpairoj
Copywriters: Visa Amranand, Susita Lueksuengsukoom

March 2014